Search Engine Optimization
SEO refers to a number techniques that help websites rank higher in organic search results.
The goal is to increase your website's visibility to people looking for your business, service or product on search engines like Google, Bing and Yahoo.
SEO specific for Local business
Certain types of businesses or organizations such as a local tradesman, restaurant or shop will be more successful by targeting residents of a defined geographical area.
People looking for your services on a search engine, will very likely associate your trade with a specific place, e.g. “Computer repair in York”.
On Page SEO
Some of the optimization consists of fine-tuning your website, its code, keywords and behaviour.
On page SEO focuses on the content of each page and the way their content is conveyed to search engines.
When done correctly it allows Google to show your pages more often in their search results, driving more traffic to your website.
Off Page SEO
Particular attention has to be paid at how your website is indexed and referred to on the web.
Being linked by other reputable websites or directories such as dmoz.org can be a great boost.